Getting inquiries is a central part of the visibility and reputation of every law firm. Nowadays, online enquiries are particularly important to build an online presence and reinforce the image of a law firm. However, when you don’t get many enquiries, you might feel that this image is not particularly strong or successful. There are a number of mistakes that you might be making that have caused this. Fortunately, there are just as many ways to increase the number of enquiries and the overall success of your law firm. These are the 4 main ways to get more enquiries for your law firm:
Get a strategic attitude
Nowadays, having a website isn’t enough. You need to have a very well set strategy to go with it in order to achieve success and get enquiries. From the very moment you initiate your online presence, make sure you have established your key performance indicators and all of the tracking measures. You will have to know exactly what your marketing strategy is when you build an online presence or when you start a marketing project with the purpose of enquiries in order to gain clients.
Being visible is not limited to having a website: you need to be sure that people will search for it and find it extremely easily in order to get more enquiries and clients. Looking into Search Engine Optimisation can be a practical and easy solution for this. If your website or blog is not one of the first results in a specific search that regards it, or if it is not easily findable, you should definitely consider a search engine optimisation software to gain visibility and therefore enquiries.
Update your website with entries and new designs
Make sure your website and adverts are visually up-to-date and new content is regularly added to them, especially when it comes to your online presence. Google and other search engines prioritise websites that are regularly updated. In addition, your current clients and potential ones will heighten their opinion on your work ethic and client relationship, especially if your website includes blog entries addressing specific issues that might be easily searchable and that will encourage readers to send your law firm an enquiry.
Accept that social media is the best way to advertise yourself
Many law firms tend to ignore the advertising power of social media, but this is a mistake that can cost you many potential enquiries and future clients. Your target audience uses social media, regardless of their age. The best way to advertise yourself is simply to expand your law firm’s online presence to a wider number of social media platforms through the creation of different profiles and by sharing your website content and posts related to the firm.
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