Whether you are a new law firm or are established within your various network, getting the word out about you and your services is essential. You want people to use your services when they find themselves needing legal advice and representation. If you’re in a business that uses lead generation to gain more clients, such as Legality Web, then marketing is a vital part of the business plan and everyday goals and objectives of your legal firm.
Why is marketing so important for legal firms? Here are benefits of law firm marketing:
You will gain more legal clients.
You could be focused on traditional marketing efforts, such as word of mouth, print advertising and more to reach prospective clients. If you’re wanting to increase your law firm’s digital footprint, such as tracking website clickthroughs and Facebook engagement, then you could reach a whole host of new clients. For example, if you have a website, but it’s challenging for new and current legal clients to get through, consider making some changes. Don’t make it as wordy, add more photos and graphics and make contact information easier to obtain. Just a few simple website changes could add to your client roster. The more you focus on your content, the more leads you will receive — which means more awareness and money coming into your legal firm’s doors.
You will know what resonates with your client base.
The more you market your law firm, attorneys and services, the more you will know what resonates with your target audiences. You will also know where to place your most important marketing eggs. If you take on a lot of wrongful medical suits, then you could choose to market your services and ideas in places your audience resides. That could be a Facebook advertisement, a banner ad on a local television station website or even an ad on a supermarket cart. If you poll your audience periodically, you will know what they like and what they don’t. You could discover that bantering ads may not be their favorite; they may enjoy a touch of humor. Do what makes you stand out from your competition and gain more clients.
You will be able to prove your results.
It’s no secret that clients want to see results. They want their cases to be won, and they want to feel like their attorneys did the best possible job for them and their legal issue. When you effectively market your legal firm and everything associated with it, you can show clients the Return on Investment (ROI) of those efforts. For example, if a client says, “But, I just don’t feel like you’re well known enough to represent me,” you could place statistics in front of him or her. That could be a packet of search engine optimization (SEO) keywords, website analytics, social media traffic, media impressions, advertising results and more. It adds to your overall credibility and establishes your law firm as a consistent message being presented in physical and online formats.
Contact us for your Free personalised marketing report by emailing Market@legalityweb.co.uk or calling us on 0333 577 2927